Thursday, January 18, 2018

Want to be Youtubers? read this first!

© Credit: illustration youtube
For now and so on if we want to become YouTuber is not an easy thing anymore ... With the lure of popularity and income money from advertising to be the basis of these ideals.

However, the dream must be accomplished with more severe effort. The reason, YouTube began to tighten the terms of a channel to earn money from advertising.

Tightening is because YouTube suffered a lot of problems lately last year, ranging from the presence of terrorism videos, rampant video content of child predators to the Logan Paul case that provoked controversy for displaying the bodies of suicide victims in Japan.

Video sharing service was busy busy. This week, YouTube officially announced it will tighten the rules about which videos can be monetized by serving ads.

The YouTube Partner Program (YPP) Rules for channels containing videos that are in the ad are changed. In order to earn revenue from advertising, a video must now collect at least 4,000 hours of watch time in the last 12 months and have 1,000 subscribers.

Previously, YPP only required a channel to collect 10,000 views before being able to serve ads. However, YouTube thinks the old rules are ineffective in filtering out "bad actors" like spammers and imitators of content.

This new requirement, of course, makes the beginner YouTuber have to rack my brain to collect as many subscriber as possible and produce videos with enough view.

"This higher standard can help prevent unsuitable video monetization, which could hurt revenue for everyone," said YouTube Chief Product Officer Neal Mohan and Chief Business Officer Robert Kyncl in a blog post.

The new rules also apply backwards over the next 20 days. That means, without exception, all new and old channels on YouTube that have not reached 4,000 watch-hour hours and 1,000 subscriber over the past year will not be able to serve ads.

A number of YouTubers or YouTube channels that have not met the requirement reported having received an e-mail containing information about the termination of monetization until the specified conditions are reached.

YouTube claims that the change in terms of monetization should not have much effect on creators who earn a living from their services.

According to YouTube, as many as 99 percent of creators affected by the new regulations have less than $ 100 per year from their canals. Meanwhile, creators who can still serve ads through YPP represent 95 percent of the overall advertiser's reach.

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